Brand Guidelines
Downloads
Logo assets
Download approved G2i logo files for digital and print use. Always follow the usage rules on this page when applying the brand.
1.1 Foundations
Purpose
Our purpose is to be the most trusted source of developers for quality work, providing curated matching and high-standard technical vetting while at the same time investing in a healthy relationship with the developer community.
What we stand for
Our brand values reflect what we're about at the core while our attributes condense how we want to act as well as how we want to be perceived by our audience.
Brand values
- Quality
- Urgency
- Agility
Brand attributes
- Transparent
- Community-driven
- Kind
- Innovative
- Rebellious
- Elite-oriented
1.2 Wordmark
Wordmark
The G2i wordmark is a core element of our visual identity and the foundation of our logo system. It expresses the brand name in its purest form and defines the typographic character of G2i.
1.3 Badge
Badge
The G2i badge is our primary logo and the most frequently used expression of the brand. It is designed to be bold, simple, and instantly recognizable across all touchpoints.
1.4 Lockup
Lockup
The G2i lockup combines the badge with a supporting tagline or message to create a unified brand signature. It is used when the brand needs to be clearly identified while also communicating a key idea, positioning statement, or campaign message.
1.5 Color
Badge color applications
The G2i badge is available in a limited set of approved color variations to ensure consistency, accessibility, and strong brand recognition across all environments.
Wordmark color applications
The G2i wordmark is available in a restrained set of approved color applications to ensure clarity, consistency, and accessibility across all brand touchpoints.
One-color badge versions
When color reproduction is limited, the G2i badge may be used in solid black or solid white. These one-color versions are intended for single-ink printing, low-cost production, embossing, engraving, or high-contrast environments. The badge must never be reproduced in tints, gradients, or alternative colors. Always ensure maximum contrast and legibility.
1.6 Minimum sizes
Wordmark minimum sizes
To ensure clarity and legibility, the G2i wordmark and badge must never be displayed below the minimum sizes defined here. For micro applications such as favicons, browser tabs, and small interface elements, the wordmark alone should be used instead of the badge. The minimum recommended digital size for the standalone wordmark is 32 px. Sizes below this threshold are not permitted.
192 px
96 px
32 px
Badge minimum sizes
The G2i badge is primarily used in community-facing and expressive environments such as social media, avatars, and branded content. To preserve clarity and recognition, the badge should never be displayed below the minimum sizes shown here. The minimum recommended digital size for the badge is 48 px. For smaller applications or micro-interfaces, the standalone wordmark must be used instead.
192 px
96 px
48 px
1.7 What to avoid
What to avoid
The G2i badge must never be altered. Do not recolor, distort, rotate, outline, decorate, or apply effects to the logo. Always use only the approved versions provided in this system.
- Do not recolor the badge or wordmark.
- Do not add outlines, gradients, or drop shadows.
- Do not rotate, stretch, or distort the logo.
- Do not decorate the logo with extra elements.
- Do not use tints or alternative color combinations.
- Always use only the approved versions provided here.